Friday, May 8, 2009

FINAL PROJECT: Matt and DA

Darrell Ann Smith & Matt Waldbauer
Product Assigned: Beer
Product Name: Golden Joy
Slogan: Helping people dance since 1985
Logo: Golden Joy and Golden Crest



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Sunday, May 3, 2009

Journal #9:

Journal 9: Minority Portrayals in Mass Media

The mass media has a huge effect on audience’s views and the actions they take. All types of mass media affect how and what people think and believe. There are people who believe many people can block out the messages that the mass media is trying to get into our heads. This group of people argues that most people can block out the many different scenarios because they are not true and are not reality. Some people are able to understand that most television shows are fictional and none of the scenarios should be taken seriously, even though they may be depicted as real events during the show. Others may have a harder time telling what is “real” in a television show, so their opinion of what is happening may be skewed or distorted. What becomes an issue is that people are continuously exposed to these scenarios on television and sometimes they become more and more like reality. What has become increasingly clear in recent years is that fictional television can also play a significant role in shaping public images. Television is one of the primary mediums for entertainment in the United States; therefore, television has a massive impact on its audience’s opinions and actions.
Schema theory is one theory about mass media which shows the effects that the media has on individuals. The schema theory describes how the mass media changes the way we categorize or group information. This theory seeks to explain our interpretation of the world from a psychological perspective. Television is one aspect of the mass media that helps people to form schema. The schemas formed are both viewed as negative and positive. Messages from the media shape schema on several different issues. The schemas the viewers have may influence the context and interpretation of the message.
One of my favorite TV shows on Fox, 24, shows an example of schema theory at work. This hit Tv show is about a group of people working for the government who take down all kinds of terrorist groups and try to keep America safe. All of the terrorists are played by actors and actresses who tend to portray Middle Eastern people. Because these terrorists are portrayed as Middle Eastern people, this group of people gets a negative connotation by anyone who watches the show. After the events of September 11, 2001 many people developed the schema that Middle Eastern people, including Muslims, Arabs, and Islam, are terrorists. Anyone that resembled these groups of people was labeled as terrorists. In the television show on Fox, 24, the terrorists mostly fall into this category of race and ethnicity. None of the terrorists have ever been Caucasian or white. Throughout the show there are also many people inside the government who are working with the terrorists and giving them pointers and heads up as to what the government and the Counter Terrorist Unit are doing. A few of these people are white, but the majority of the people are of a different race. Because of the continuous examples used of terrorists being of Middle Eastern decent, people are developing a schema. The schema goes back to September 11th when people were first introduced to this idea that terrorists are Middle Eastern. When the characters are introduced in the beginning of each season, the viewers can somewhat get a sense of who will be good and who will be bad in the show. Based on the schemas that people have developed over time about different races of people, they are able to develop ideas as to who is a good character and who is a bad character.
The framework of people minds is altered by this constant exposure to a minority group having a negative effect on the world. This exposure to middle-eastern people constantly being terrorists and causing trouble leads the public to view all middle-eastern people as terrorists and bad people. The terrorists plan events that put the United States in grave danger. This idea that all the terrorists are of Middle Eastern decent is a bad image given to the people of this group. This television show is aired at prime-time on Fox and is a hit television series that many people have followed throughout the seven seasons. The show target market is both teens and adults: ages 13 and older. The show is broadcasted all over the world and can also be watched on the Fox website at anytime. There have been a total of 168 episodes and one 2-hour movie, airing from November 6, 2001 till present time. Because this show aired after September 11, 2001 the fear of terrorism in the United States was very high. Everyone who watches this show was alive during the events that happened on September 11th and were all influenced in some way, whether it be a great influence or not. With having terrorists in the show it feeds into people’s fear of terrorists. Because the terrorists of September 11th were of Middle Eastern decent, having the terrorists of Middle Eastern decent on the show increases the fear of Middle Eastern people. People have the schema that many Middle Eastern people are terrorists, and with the continuous exposure of the show 24 having terrorists of Middle Eastern decent, the schema is built up even more. This schema turns into a sort of negative stereotype against people of Middle Eastern decent. All of the Middle Eastern people in the show seem to all be antagonists. Rarely do you see a protagonist of Middle Eastern decent. This negative light of the characters reflects negatively on the entire population of the Middle East because people then associate all of these negative actions with the population.
The members of this group of people are impacted because many people in the American population view them as negative people. All Middle Eastern people are not terrorists and should not be looked at as being a terrorist. There are only a select few people who are actually terrorists. Other races and nationalities have terrorists also; it is not only Middle Eastern people. The negative connotation associated with being of Middle Eastern decent can hurt their chances of succeeding in life. After September 11th, many of these people who lived in American were treated badly and looked at differently only because someone of the same background did something wrong and hurt several people. The actions of a few individuals should not cause a generalization to be made about the group as a whole.